Anaheim Hills, CA - Electrical Connection, the leading innovator of motorcycle and powersports electrical components and lighting systems, has chosen V-Twin Marketing as its PR and Marketing Agency of record. Lewis Preston, President and owner of the Electrical Connection said, "We need help keeping the market informed about our expanding line of motorcycle and powersports electrical accessories, products and lighting systems. V-Twin Marketing and their extensive experience in the custom and touring motorcycle market, as well as their expanded powersports background, is just what we were looking for. Their multi-level publicity and digital communication programs will expand the ways we serve current and new customers."

Rick Raus, President of V-Twin Marketing stated, "The extensive line of electrical parts components and lighting systems produced by Electrical Connection are in high demand, especially as LED lighting becomes more mainstream and applications expand. They have a strong history of solving electrical and lighting needs for motorcycle customers around the world. We are very happy to be working with them to expand their market presence.

"Electrical Connection products give riders more choices to complete electrical lighting and entertainment projects on their touring and Harley-Davidson motorcycles, says Skip Johnson, of V-Twin Marketing and Digital POWER Media. Their innovative products are well engineered, made in the USA and their latest LED lighting products will open new markets add many happy riders to their customer family. We are very happy and excited to be representing Electrical Connection".

Electrical Connection has been serving the lighting accessory and electrical needs of motorcycle and powersports enthusiasts since 1994. The company roots go back to 1982 when the company owner, John Preston, Lewis' father, founded Custom Touring Design, a specialty motorcycle touring shop in Southern California. Active touring riders continue to help influence the Electrical Connection product line through their constant input, communication along with on the road product testing and development. The Electrical Connection designs, assembles and ships their award winning products from their factory in Knoxville, Tennessee. Items are available at Electrical Connection Authorized Dealers and International Vendors, plus on the company website.

V-Twin Marketing is a full-service advertising, marketing and public relations agency that focuses on the V-Twin market with 30+ years of "hands on" experience. Current clients include Corbin Seats, Roaring Toyz, Ridewright Wheels, Wire Plus, CV Performance, Wana-Ryd Motorcycle, American Motorcycle Specialties, Custom Cycle Control Systems, Dynacycle Oil, Hammerhead Engineering and MGS Customs.

For more information on Electrical Connections parts and accessories, please contact: lqpreston@comcast.com or visit www.electricalconnection.com. For more information on VTM, please contact: Rick@vtwinmarketing.com or call 714-280-8537.